Highly-targeted messaging to help drive compliance and increase engagement
Targeted personalized in-app and SMS messaging deployed and managed by PetPro Connect
No extra work and no costs to you
Clinics see, on average, a more than 50% increase in Pet Owner spend
At PetPro Connect, we are constantly working to improve the Collaborative Pet Care experience. Many of you are aware that PetPro Connect sends messages directly to your clients to help drive Pet Owner engagement, compliance and revenue for your clinic. There is so much competition for Pet Owner attention these days, and we’re excited to expand this feature to keep Pet Owner engagement with your clinic.
How does it work?
It’s simple, we do all the work for you. Messages are delivered by PetPro Connect to your clients directly through the PetPro Connect app and via SMS. There are two types of messages that will be sent:
Individualized Pet Care Messages
These messages are highly personalized to the Pet Owner and their pet with the goal of supporting their compliance to your recommendations.
By leveraging PetPro Connect app activity and PIMS data, we are able to supply Pet Owners with timely information relevant to their pet’s current and future care.
Message examples include Upcoming Appointment Reminders, Vaccination and Appointment Due Dates, and Rx Refill Reminders based on previous purchase history.
Intended to provide healthcare tips between clinic visits, these messages are product-agnostic, meaning it’s not about selling any products, but about continuing Pet Owner education that started in the clinic with you.
Pet Owners receiving these messages are targeted based on previous interactions with your clinic, making them highly relevant to their specific pet and pet care.
Content for these messages is sourced from trustworthy sources such as AAHA, The American Association of Feline Practitioners and the AKC.
Message examples include pet care categories like: Dental Hygiene, Nutrition, Breed-specific chronic conditions and Seasonal concerns.
How will these messages benefit my clinic?
PetPro Connect Campaigns help you stay focused on what matters most – caring for pets – while leaving the stress of maintaining and growing your business to us. We do that by keeping your clients engaged with highly relevant messaging that drives improvements in Pet Owner satisfaction, spend and compliance.
Some findings from our 2020 campaigns include:
Pet Owners overwhelmingly prefer to receive appointment, refill and scheduling reminders via mobile**
*PetPro Connect Analytics and Insights Platform data, September 2020
** “Millennial pet owner preferences: Text, email or call?”. (2019, November 20). DVM360.
Retrieved from https://www.dvm360.com/view/millennial-pet-owner-preferences-text-email-or-call
***PetPro Connect Analytics and Insights Platform data, July 2020